Privacy Policy
See our Cookie Policy here.
Who we are
Our website address is: https://armstrongroofing.expert
We are A. Armstrong Roofing, serving homeowners across North-East England with roofing services including repairs, replacements, and inspections. Protecting your privacy is important to us, and this policy explains how we collect, use, and safeguard your information.
Comments
When visitors leave comments on our site, we collect the information shown in the comments form, along with the visitor’s IP address and browser user agent string. This information helps us detect and prevent spam.
If you use the Gravatar service, an anonymised string (also called a hash) created from your email address may be shared with Gravatar to check if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/.
After your comment is approved, your profile picture (if linked to Gravatar) will be visible to the public alongside your comment.
Media
If images are uploaded to the website (for example, project photos or blog images), we recommend ensuring they do not contain embedded location data (EXIF GPS). This is because visitors to the site may be able to download and extract location data from publicly available images.
Cookies
Our website uses cookies to improve your browsing experience, provide essential functionality, and help us understand how visitors use our site. Cookies are small text files placed on your device.
We use cookies for the following purposes:
Essential cookies – Required for the website to function properly (e.g. security, page navigation).
Form convenience cookies – If you submit a contact form or request a quote, you may choose to save your details (name, email, phone) in cookies so you don’t have to re-enter them on your next visit. These cookies last for up to one year.
Analytics cookies – We use Google Analytics to measure traffic, performance, and user behaviour. This helps us improve our services and website experience.
Advertising cookies – We use Facebook Pixel and other tracking tools to deliver relevant ads and measure the effectiveness of our marketing campaigns.
You can disable cookies in your browser settings, or manage your preferences through our cookie banner. Please note that essential cookies cannot be disabled, as they are required for the site to function.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
Embedded Content from Other Websites
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Our website may include embedded content, such as Google Maps (to show our service areas or business location) or videos (e.g. from YouTube).
Embedded content from other websites behaves in the same way as if you had visited the external website directly. For example, when you view a Google Map embedded on our site, Google may collect data about your interaction, including your IP address and location data.
These third-party websites may:
Collect data about you.
Use cookies or tracking technologies.
Monitor your interaction with the embedded content.
Track your activity if you are logged in to their platform.
We recommend reviewing the privacy policies of any third-party services you interact with, such as Google’s Privacy Policy, to understand how your data is handled.
Who We Share Your Data With
We do not sell or trade your personal data. However, we may share your information in the following limited circumstances:
Service providers: We may share data with trusted third-party providers who help us operate our website and deliver our services (for example, website hosting, email systems, analytics, or advertising platforms such as Google and Facebook).
Legal obligations: We may disclose information if required to comply with applicable laws, regulations, or legal processes.
Business operations: In the event of a business transfer (e.g. merger, acquisition), personal data may be transferred as part of the assets.
How Long We Retain Your Data
We only keep your personal data for as long as necessary to provide our services and meet legal or accounting obligations.
Contact forms and quote requests: Information submitted via our website is retained for up to 12 months to respond to your enquiry and for administrative records.
Customer records (if a service is provided): Certain details may be retained for up to 7 years to comply with tax and business law requirements.
Analytics data: Google Analytics and Facebook Pixel may retain anonymised usage data for their standard retention periods.
Cookies: Depending on your preferences, cookies may remain stored on your device for up to 12 months (see Cookies section).
We regularly review and securely delete data that is no longer required.
What Rights You Have Over Your Data
Under UK GDPR, you have the right to control your personal information. This means you can:
Access your data – Request a copy of the personal information we hold about you.
Correct your data – Ask us to update or amend any incorrect or incomplete information.
Request deletion – Ask us to erase the personal data we hold about you (unless we are required to keep it for legal, tax, or business purposes).
Restrict processing – Ask us to limit how we use your data in certain circumstances.
Data portability – Request that we provide your personal data in a structured, commonly used format.
Withdraw consent – If you’ve given us consent (e.g. for marketing emails), you can withdraw it at any time.
If you would like to exercise any of these rights, please contact us at:
Email: [support@armstrongroofing.expert]
Office: [0191 416 8848]
We will respond to all requests in line with data protection laws, usually within 30 days.
Where your data is sent
Your data may be processed and stored both within the UK and by trusted third-party services we use to operate our business. These include:
Website hosting & security – Our website is hosted by SiteGround, which may process technical data to keep the site secure.
Form submissions – Contact and quote form entries may be processed through our website and sent to our business email for follow-up.
Analytics & tracking – Google Analytics and Facebook Pixel may process anonymised usage data outside the UK (e.g. in the US). These providers comply with international data transfer standards.
Spam protection – To protect against spam or malicious activity, certain submissions may be checked through automated detection services.
We take steps to ensure that your data is protected and only shared with providers who meet appropriate data protection standards.
